Overall this is a fun experience on the first viewing of the website. I really like the dark background and layout details. I feel like the dark background reinforces the brand so it really feels purposeful. I will say that on 3rd or 4th viewing it was tedious in that it was a single page with long scrolls to get to the deeper content – guess that’s just how single page layouts go though.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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