Overall this is a fun experience on the first viewing of the website. I really like the dark background and layout details. I feel like the dark background reinforces the brand so it really feels purposeful. I will say that on 3rd or 4th viewing it was tedious in that it was a single page with long scrolls to get to the deeper content – guess that’s just how single page layouts go though.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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