I just love it when a nice brand has a minimal approach to it’s website. Casper is a great example of what a minimal approach can do for you. The messaging is crystal clear and simple and there are still some really great interaction sections on the site to boot. Beautiful site.
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
good choice
Gene Crawford