I just love it when a nice brand has a minimal approach to it’s website. Casper is a great example of what a minimal approach can do for you. The messaging is crystal clear and simple and there are still some really great interaction sections on the site to boot. Beautiful site.



Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.