I just love it when a nice brand has a minimal approach to it’s website. Casper is a great example of what a minimal approach can do for you. The messaging is crystal clear and simple and there are still some really great interaction sections on the site to boot. Beautiful site.
I just love it when a nice brand has a minimal approach to it’s website. Casper is a great example of what a minimal approach can do for you. The messaging is crystal clear and simple and there are still some really great interaction sections on the site to boot. Beautiful site.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
good choice
Gene Crawford