I just love it when a nice brand has a minimal approach to it’s website. Casper is a great example of what a minimal approach can do for you. The messaging is crystal clear and simple and there are still some really great interaction sections on the site to boot. Beautiful site.
Brutalism: The Beauty of Breaking the Rules
Brutalism in web design rejects perfection for authenticity. Stark grids, raw type, and honest structure create interfaces that feel human, intentional, and impossible to ignore. Break the rules, on purpose.





good choice
Gene Crawford