Always interesting to see brand / design / style guidelines from companies and products you use on a daily basis, like this one from Uber. Very clean and minimal, but with a few little interaction pieces – you can see they’ve taken time to make this section of their site have a good user experience (mobile and desktop).
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.



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