There’s a lot going on with this website design. There are so many different nav items and little things that you can click on, in a lot of ways it suffers the same issues that most big product websites do: too much stuff. They do a good job with keeping the call to action clean with the simple yellow button. I do really like how the nav slides into place and becomes a fixed asset with a call to action as you scroll or make your way through other sections of the site. There is a lot of really great layout happening across the pages of this website too.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.



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