There’s a lot going on with this website design. There are so many different nav items and little things that you can click on, in a lot of ways it suffers the same issues that most big product websites do: too much stuff. They do a good job with keeping the call to action clean with the simple yellow button. I do really like how the nav slides into place and becomes a fixed asset with a call to action as you scroll or make your way through other sections of the site. There is a lot of really great layout happening across the pages of this website too.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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