Some neat interaction elements here. The logo on mouseover gives you a message for a new design coming soon. Then on the large green icons there’s an animated mouseover that seems to keep going a few seconds after you move away. I also dig the large tooltip messages for the icons along the bottom.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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