Some neat interaction elements here. The logo on mouseover gives you a message for a new design coming soon. Then on the large green icons there’s an animated mouseover that seems to keep going a few seconds after you move away. I also dig the large tooltip messages for the icons along the bottom.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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