The Applicom site is a great example of a clean corporate looking design that has some flavor at the same time. The illustrations and bold copy make it just different feeling enough. It’s a simple design but has some character. I like that.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
I like the design a lot, it’s pretty smooth. I didn’t realize the middle section was a slider. I would like to see some slider controls there… even if it is only 2 slides. It would help draw attention to the interaction and give the user an illusion of control.