Very clever website design, I really love the fun approach to this site. It’s really fun and inventive and the visual metaphor of the plant then going into the roots is really smart. It really only works though because the illustrations are well done. Cool idea.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
I love the flow chart style. That’s a creative way to tackle one page navigation.