Pretty cool vertical parallax implementation for Smokey Bones. They gots some good ribs, i’ll say that much too. I really love the little static photo animation they have going on with that first image – they really gotta figure out a way to do that for each of the main images because it’s a really nice touch.

Overall the scrolling and slight animation effects with the parallax work really well, they help tell a story about your visit to the restaurant as you make your way down. Plus hot chicks with beer and food… well you get the point of the marketing without my 2 cents…


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.