This week we talk about ESPN (espn.com), Shannon Moeller (shannonmoeller.com), Giant Creative, (madebygiant.com), and NewGenCoal (newgencoal.com.au). Enjoy!
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




Just found your podcast via Technorati. Just wanted to say thanks for the mention and the feedback! I’ll look into making those behaviors a little more expected.