This week we talk about ESPN (espn.com), Shannon Moeller (shannonmoeller.com), Giant Creative, (madebygiant.com), and NewGenCoal (newgencoal.com.au). Enjoy!
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.



Just found your podcast via Technorati. Just wanted to say thanks for the mention and the feedback! I’ll look into making those behaviors a little more expected.