This week we talk about three sites, I Abide, Johann Dizon, and Martin Balhar. These are all are similar in the sense that they are different. They’re all doing things that are a bit outside of the norm as far as webdesign goes, and we thought that was worthy of attention.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
Go Martin!!