Draft Episode 27: Design for Goals & Objectives

Draft Episode 27

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About this Episode

In this episode of Draft we talk about how the goals and objectives of a website project should drive the design. Strategy is important as well as the final desired goal.

About the Show

This is Draft, a show about the craft of designing for the web. Your hosts are Giovanni DiFeterici (@giodif) and Gene Crawford (@genecrawford) both from this little old website right here: UnmatchedStyle.


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of unmatchedstyle.com, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.