I like the sketchiness to the background imagery. The overall experience of this site is fairly non-linear, in that each page or section has some different look & feel details here and there. That keeps it fairly interesting. It’s also one of the few times i’ve come across a hybrid site with flash and HTML5 stuff in it at the same time lately. Pretty interesting.
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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