When I first looked at the site, I thought, hmm.. that’s a little too simple – one picture, no scrolling.. what gives. Then I clicked on the navigation and realized it’s a different spin on the single page website that is real trendy lately. Instead of scrolling transitions, the nav builds a little narrative, taking you precisely where the designer wanted you to go, without skipping over the content they want you to read. Add to that some crisp images and some subtle animation pieces, and you have nice and tidy client services site.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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