I like the illustrations and swipe icons that have been done for this website. The background and texture, suggesting the grime of a touchscreen is also a nice touch. I think that’s museo used and it’s interesting that I think this is the first time i’ve seen that typeface used without it being delivered via cufon or @font-face.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
Just took a quick peek but it looks like the Museo is just graphics. Bummer.