Solid, solid design here. There’s a lot to this design but I only want to look at one thing for this write up. Take a look at the screen layout changes between what looks like iPhone and iPad – the marquis areas break out of being on top of the hero image to go underneath it, but on the wider screen sizes they lay on top of that area. That’s a great design pattern to emulate for other websites. Love it.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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