Love the two column layout on the home page. The tone of the coloring and textures makes this site inviting and classic. The red is a great addition in places that demand your attention. I like the “get a quote” form fly out too, I’ve seen that type of thing before and I always wonder if it helps get more form submissions than a typical form page/layout. Seems like it would.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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