Love the two column layout on the home page. The tone of the coloring and textures makes this site inviting and classic. The red is a great addition in places that demand your attention. I like the “get a quote” form fly out too, I’ve seen that type of thing before and I always wonder if it helps get more form submissions than a typical form page/layout. Seems like it would.
Love the two column layout on the home page. The tone of the coloring and textures makes this site inviting and classic. The red is a great addition in places that demand your attention. I like the “get a quote” form fly out too, I’ve seen that type of thing before and I always wonder if it helps get more form submissions than a typical form page/layout. Seems like it would.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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