Love the two column layout on the home page. The tone of the coloring and textures makes this site inviting and classic. The red is a great addition in places that demand your attention. I like the “get a quote” form fly out too, I’ve seen that type of thing before and I always wonder if it helps get more form submissions than a typical form page/layout. Seems like it would.
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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