Man this is a beautiful site. The photography really sells it. Just check out the heritage page. The mix of fixed imagery and scrolling text is beautiful and the transition between content blocks is perfect. The site has a handcrafted feel that perfectly compliments the subject and the small details, like the tiny color swatches overlaying product images, give the site a feel of polish that is wonderful.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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