This is a great example of how you can use a simple game like experience to create something memorable. Go ahead, click the colored boxes, they “pop” like one of those addicting games on your phone. The overall website experience is superb for a product/company site and very well done. Which is why the game-like element really hits home for me.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.



0 Comments