This is a great example of how you can use a simple game like experience to create something memorable. Go ahead, click the colored boxes, they “pop” like one of those addicting games on your phone. The overall website experience is superb for a product/company site and very well done. Which is why the game-like element really hits home for me.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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