This is a great example of how you can use a simple game like experience to create something memorable. Go ahead, click the colored boxes, they “pop” like one of those addicting games on your phone. The overall website experience is superb for a product/company site and very well done. Which is why the game-like element really hits home for me.


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of unmatchedstyle.com, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.