This is a great example of how you can use a simple game like experience to create something memorable. Go ahead, click the colored boxes, they “pop” like one of those addicting games on your phone. The overall website experience is superb for a product/company site and very well done. Which is why the game-like element really hits home for me.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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