I was looking up some information on one our ConvergeSE speakers – Adam Smith – and took a look at his company’s website, a Wilmington, NC based firm – Wide Open Technologies. This is a solid site, that is clean and easy to follow. I especially like the Services page – just enough copy / infographic info / and call-to-action buttons to drive you to doing work with WOT. And they do this without a bunch of crazy javascript or canvas like some firms – just good crisp design.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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