Wide Open Technologies


I was looking up some information on one our ConvergeSE speakers – Adam Smith – and took a look at his company’s website, a Wilmington, NC based firm – Wide Open Technologies. This is a solid site, that is clean and easy to follow. I especially like the Services page – just enough copy / infographic info / and call-to-action buttons to drive you to doing work with WOT. And they do this without a bunch of crazy javascript or canvas like some firms – just good crisp design.


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Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.