Love this email newsletter design. The orange will really stick out in the noise of my inbox and it’s just strikingly beautiful to look at. One issue I find with it is the call to action, linking an anchor to the footer area where the user can choose two directions to go with their next step might be a little muddied up. I just think the call to action is so strong and powerful next to the little girl’s image that it’s hard to pass up. Otherwise this small technicality this is really a beautiful email design.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.




0 Comments