I like the 1/2 way corporate and 1/2 way trendy feel to the site for WhiteHall. Great typography and some good photography make the site shine to me.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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