Weightshift

http://weightshift.com/

As always, beauty from the redesign of Weightshift. We’ve been fans of their work for a long time and this new iteration of their business’ site is great.

My favorite part is the way the portfolio/case studies are presented inside the words/links visually. Classic stuff.

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Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.