As always, beauty from the redesign of Weightshift. We’ve been fans of their work for a long time and this new iteration of their business’ site is great.
My favorite part is the way the portfolio/case studies are presented inside the words/links visually. Classic stuff.
As always, beauty from the redesign of Weightshift. We’ve been fans of their work for a long time and this new iteration of their business’ site is great.
My favorite part is the way the portfolio/case studies are presented inside the words/links visually. Classic stuff.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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