Really nice mood created by the dark textures and colors set on the main headline type. The call to action is super clean and clear. The pricing & plans page is also quite nicely done both visually and from a sales perspective. I also like the “tour” section, it’s not just pop up windows, it’s full pages with a clean clear navigation design.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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