There are some really cool pieces/parts to this design. I like the graphic way they tell the specific pieces of the story about their company. I also like the pattern used over the images.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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