Really neat looking page for this ‘charity water’ campaign. I love the macro face photo and the way the “walken on water” text is fixed. Really nice typography work too. Nice!
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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