I didn’t even attempt to see what was under the hood on this site – didn’t care – was having too much fun with it. Void was done by Hi-Res out of London. Not sure why they did it – but who cares – pretty darn awesome – happy Friday!
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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