This website for the VO2 Group is pretty powerful in it’s imagery and overall interactions. It harkens me back to the days of flash sites pretty hardcore, but I still love it. The interplay from the home page to the longer scrolling project pages are pretty cool. It could definitely stand some work on the mobile screen widths execution though.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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