This design is cool how it uses the “V” placed in the center of the page and then have the rest of the elements aligned around it in such a symmetrical way like that. That’s clever and really makes you focus on those links, which makes the little icons even more important for visual impact. Overall the site is clean and corporate feeling and it honestly took me a couple of minutes to really figure out what it was selling, once into it the app/platform looks really cool. I just think that story could have been told faster and more completely than the current headline copy maybe.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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