I particularly like the interactive elements in this website design. The multiple ‘mega dropdown’ sections and the slideshow design make it feel like you can really fold back the layers of this site and look deeper inside just from the home page. Which the home page is pretty large/long, they aren’t afraid to make people scroll – I love it.
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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