We’ve seen a lot of animated gifs – most of them are some crazy cat/dog/weird meme. Luckily, Visual Kitchen uses them to give a little bit of cool expression, coupled with a semi-transparent reveal of content as you scroll down. The drop-down header menu, with the slot-machine-like icon animation is another great touch. And don’t miss the “Chefs” area – http://www.visual-kitchen.com/#Chefs – a cool and brief use of Flash, that enhances the rest of the site.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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