We’re kind of fitness and gadget junkies here at UMS. So when the site was submitted, it was cool to imagine what the possibilities were for Vessyl as a device and company. Design-wise, the site itself is slick and sharp, which seems to be very much in-line with the design of the Vessyl cup itself. They have just enough parallax and animation to give good life to an HD site experience. Also, the contact page – it’s simple and direct. I like getting away from contact forms, and directing users of the site where to interact with you on the interwebs. Um.. and if you guys need beta testers, we’re available… just sayin’…
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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