Really like the animated scrolling on the home page – want that Field Notes book for my personal collection. Great use of fonts, both on the page, and in the modals (which make the modals actually work well – like a placard o’ info). And someone needs to get a hold of that ghost typewriter – it’s cool – but scary (because of the corny joke…:-)
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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