This is a super cool experiment in interactive exploration. It’s not entirely practical but it’s stuff like this that keeps us pushing what we think of as a typical website interaction and we always need that. It seems a bit outdated technically – cufon still being used it looks like so that likely dates it.
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.