A good way to show you’re a “new” type of interactive firm is to show it off in your work. Twenty Nine NYC doest that well here with their website. It’s not the most highly functioning site in terms of pure usability but it’s not that bad and it’s creative at the same time. It goes well with their mission and what they are all about.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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