This website is an elegant site with well a ordered aesthetic: emphasis is placed on simple trusty sans-serif typography and whitespace. A judicious use of color livens the space and provides a simple road map to content at the top of the visual hierarchy.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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