I love the minimalism of this design. It has just the things it needs to communicate what it needs to convey. Then there are some super nice details and creative elements. I also LOVE the book interaction pieces.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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