The Thoughtbot site is a really good experience. It’s simple and fast to browse and really feels like a “content” or “mobile” first approach. Which is interesting to me, since this is what they do, it’s a good idea to really show that off for potential clients and they’ve done that really well. I like the decisions they’ve made in the mobile to desktop changes in content on the site too. Really worth a study IMHO.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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