I love the “mouse follow” animation, i’m not sure what to call that, worked into the main image and slide show on the home page. They’ve managed to make it look cool with the photography. I also like the diagonals and greens worked into the page as you scroll down it. Very slick and finished feeling.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
I think most importantly, that “mouse follow”/”parallax” effect, immediately clues you in to the idea that you can interact with the page by click and drag. Very thoughtful.
Good point, that is pretty subtle. Not sure it’s a useful interaction in the long run but boy it’s fun. I bet clients notice it.
I far prefer the click and drag to having to go to a specific point of interaction on the page. It’s faster and feels more like real interaction a la a touch interface.
cjmemay can you elaborate?
Thanks guys, yes it is a little bit “gimmick”, yes clients love it, I’ve landed some of biggest clients since I updated the website! Thanks for posting on ums
Very cool effect, but they need to fix the skewing on images in the slider in the small window, really does some real things with images
Hi Guys, this is my website, thanks for the feedback, Roman I’ll take a look at the skewing issue.
Really nice use of parallax effects