Really great open design for this site. I love the stark black and white design with such a strong grid. The typography is gorgeous and there are some truly fantastic details here to be discovered. The footer is also probably my favorite part. I do wish there was some differentiation between the different sections. The main nav has different colors for each section, it would be really striking if that color was brought into the main design for those sections. That’s minor but would make this design almost perfect in my opinion.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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