Really interesting looking website. I quite like it, it’s almost over the top, but never really goes over. I love the use of Garamond, it’s an often used typeface in graphic design but just feels unique here. I love it when someone can re-invent the use of something common. Pairing it up with this style of design is nice. I also like the bottom half of the site, the testimonial and usage of the the other brands really lifts up their own brand in all the right ways. Great work!
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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