Really interesting looking website. I quite like it, it’s almost over the top, but never really goes over. I love the use of Garamond, it’s an often used typeface in graphic design but just feels unique here. I love it when someone can re-invent the use of something common. Pairing it up with this style of design is nice. I also like the bottom half of the site, the testimonial and usage of the the other brands really lifts up their own brand in all the right ways. Great work!
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
0 Comments