Pretty cool looking design. I love a lot of the design details on this site, the background stripes and the colors are great too. I’m a little confused over the hierarchy of the elements/sections as you scroll down the page, going from large to small to larger boxes doesn’t flow too well visually for me. But the great photography really makes up for a lot.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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