The Mischief Co’s visual branding is quite fun. It’s somewhere between olde school and future classy (heh, I just made that up.) But I love it, it’s fun and that’s just what a site like this needs right? Technically it’s put together well too. There’s also some nice interactive detail like with the fixed header/nav and the little wiggle the “get a quote” link has. The blog is both a fun read and visually fulfilling with the post detail images.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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